Science. Creates knowledge. Creates perspectives. Creates added value.
Something that we have not only known since the crisis caused by the pandemic. But how do you communicate complexity? Especially in times when attention is declining, and the flood of information is increasing day by day? How do we create knowledge transfer that helps us grow as a society? We’ve given it some thought.
We have been taking on this challenge for the past four years. As part of our commitment to the Chancenbarometer. A study led by Prof. Tina Freyburg and conducted by LARIX Foundation. With the goal: to facilitate constructive debate across political camps. For solutions and progress. Because opportunity-oriented thinking focuses on the solution (not the problem), looks for possibilities without blame, motivates and calls for action – opportunity-oriented thinking activates and promotes personal initiative.
Our learnings summarized for you:
- Branding – the name says it all
Create unmistakable understanding thanks to clear title structure and clear terms. Including unique names. Titles tell stories. They help capture the content at a glance. - Shine bright – to be seen
Choose a design that doesn’t resemble dry science. Choose a color that is seen and animates, creates engagement. - Rounds of feedback – allow perspectives
Integrate different opinions, ages, or professions. Let your target group participate in the creation process. - Infographics – using Media
Work with the best infographics. Take advantage of today’s opportunities to capture complex facts with your design. - Testimonials – give people a voice
Let people who participate in the survey have their say. - Bring it to live – communicate where you want to be heard
Create an event around the publication. Communicate the results in various ways. Get creative and let the experts experience and interact with the audience.
Any other ideas or suggestions? How do you communicate complex content – without simplifying it unnecessarily? We look forward to your comments! Or simply contact us at contact@essence-relations.ch.
And please feel free to register for Chancentag 2023 on September 29 at the University of Zurich: https://www.strategiedialog21.ch/event/chancentag-2023. A day full of labs, panel discussions, people to have good conversations with and of course great good. A full day of fresh impulses around the re-design of the “Workspace Switzerland”.