Communication — The Cogwheel of Our Society
Windmills, ship drives, clockwork. They all have one thing in common: the gear. It transfers its rotary motion to the next gear, which transfers it to the next, and that one to the next… A cycle comparable to strategic communication.
Communication is the cogwheel of today’s society — and is therefore essential.
Success is based on communication, just like failure: If communication is poor, relationships and projects fail. Effective communication, however, can lead to new relationships and ventures. If you turn the gear yourself, you can create something new and make a difference in this world.
This gear is always in motion.
Digitization opens up new channels and new ways of communicating. How do I keep my finger on the pulse? How do I reach the target group? How do I communicate my message? It is important to regard communication as creative engineering. Scientific and yet spiritual; an interplay of individual factors.
Last but not least, there is communication between people.
Communication enables us to establish dialogues, discover exciting personalities, and create identities and convey messages through language. Because that is exactly what a creative mind can do when it understands the communicative craft of the cogwheel: create something, shake things up, make a difference.
ESSENCE RELATIONS’ consulting concept for strategic communication reflects this cycle holistically.
The foundation is the communication of one’s own strengths. Only those who know their strengths and who can authentically convey these to the outside world, can build on lasting values, overcome crises and create trust. This requires credible stories that convey commitment and transparency. With sustainable communication, relationships develop that overcome barriers and result in long-term partnerships.
Communication achieves crucial added value when based on one’s created identity, earned credibility and a strong network. The gained reputation must continuously be reviewed and the communication adapted and optimized at the appropriate points. Strategic communication must be viewed holistically: If you change one component of the cycle, the parameters of the next change — because they only work in cooperation and never alone.