Successful positioning of foundations & NGOs

The base

The common denominator of foundations and NGOs is sustainability.
To be sustainable is only possible if the self-perception is created and can be experienced. We can only live self-determinated if we achieve bringing in line our life from the inside as well as the outside with our self-concept – when we succeed in being the human we want to be whilst acting, thinking, feeling and willing.

People, who know themselves, encounter with itself differently than people without a good self-view. The encounters are more alert, thoroughly and more interesting. This is one of the reasons why self-awareness is a precious good.

Peter Bieri (2012) puts it in a nutshell. Sustainability can only be achieved when we are know our values and are aware of the “why”.

The value chain

Foundations commit themselves to the civil society on the one side and reach a social benefit or change with its achievements on the other side. These achievements aren’t recompensed monetary. The maximization of benefits is the aim of its activities. Their respective value chain operates in two directions. The foundation basically has limited funds why effectiveness and efficiency are necessary.

The market

The foundation’s market is a competitive market and the philanthropic field is lso in Switzerland getting more professional.

The human

The foundation or the NGO are significantly dependent on the human’s involvement. To gain donators, they need exactly to understand what their needs are and what they like to invest in. To reach this goal psychological processes have to be considered: affinity, reliable sources or the elaboration likelihood model, to name only some mechanisms.

The communication

If you take the communication’s environment into account, recognize the competition for attention as well as the need for orientation you will come to the conclusion that also for non-profit organizations a profound strategy ist key to success.
With Visibility – Trust – Relations – Value ESSENCE RELATIONS has developed a model, which helps foundations to implement communication successfully and to creat impact on society.

Please read more about the exact implementation in the following presentation by Nathaly Bachmann at the University of Zurich on 24 October 2015.